NOW BOOKING FOR 2026

Where Exceptional Care Meets Exceptional Branding

I specialize in branding and marketing support for the equine industry, working closely with farms & businesses to highlight their services, expertise, and products in a clear and thoughtful way. From clinical offerings to veterinary-developed supplements, I hope to help create visuals and messaging that feel polished while remaining approachable and easy for clients to understand.

I believe a strong brand should reflect the care and knowledge behind it. My work focuses on presenting your practice in a way that builds trust — whether that’s through educational content, product promotion, or consistent visual branding across social media, email, and digital materials.

When it comes to supplements and products, I believe it’s important to place an emphasis on education as much as promotion, helping clients understand how and why these products support their horses. The goal is to make your products feel like a natural extension of your veterinary care, not a separate sales effort.

Our Approach

We turn clarity and strategy into thoughtful design, creating brands that stand out – and stand for something

Your brand deserves more than a quick refresh – it deserves a thoughtful identity that feels refined, timeless, and true to its core. We take a deep-dive approach, exploring color, typography, imagery, and tone to build a meaningful foundation for your visual presence. Every element is intentionally chosen to elevate your story and create a sense of cohesion across your digital and physical spaces. Through this process, we shape an identity that stands out not because it’s loud, but because it’s undeniably polished and beautifully aligned with who you are.

EXPANDING VISUAL CONTENT

For Engagement

While consistent posting is important, incorporating a wider variety of visual formats can significantly improve engagement and information retention. I recommend introducing educational swipe-style posts alongside more lifestyle-driven imagery to help break up traditional static content and keep followers actively interacting with your page.

Swipe posts allow complex topics – such as conditions, treatments, or supplement benefits – to be explained in a clear, digestible way, making educational content easier for clients to understand and revisit. In addition, placing products into realistic, everyday equine environments (such as barns or training settings) helps them feel more relatable and integrated into daily horse care rather than appearing as standalone promotions.

Together, these formats help maintain audience interest, encourage saves and shares, and support stronger long-term engagement – all while reinforcing DePaolo’s expertise and credibility.

Packages & Pricing

Signature Retainer $4500 $5000

• 12 custom-designed posts per month (testimonials, product features, sales, educational content, etc)
• Social posting & scheduling
• Caption writing + hashtag formatting
• All supplement label creation
• Logo creation or refinements
• 1 reel/video per month (product highlights, educational, etc; does not include shooting content or heavy edits)
• Priority turnaround

Core Retainer $3500

• 12 custom-designed posts per month (artwork only; testimonials, product features, sales, educational content, etc)
• Supplement label creation as needed
• Logo creation or refinements as needed
• 1 reel/video per month (simple, brand or product-focused)
• No posting or scheduling

Creative Retainer $3000

• 12 custom-designed posts per month (artwork only; testimonials, product features, sales, educational content, etc)
• All supplement label creation
• No social media posting or copy. Does not include logo or video creation.

Hourly Work & Updates $100/Hour

Website updates, blog creation, individual additional social media posts & copy.

Production Contact

Website design, full photo or video shoots & editing.

All Retainers Include

48-hour max turnaround for revision requests (Maximum 24 hour for Signature)
Posts for all major holidays included
Shared folder for branded assets, content, and files
20% off hourly rate & additional services

Service Terms:
Work continues on a rolling basis with no fixed subscription term. Both client and provider agree to a 60-day written notice prior to ending services to ensure a smooth transition. Communication is conducted via text, email, or scheduled calls for a streamlined, personalized experience.

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