Stanley: My 130-pound reminder that second chances create the greatest stories.
At Estes & Co., we specialize in branding that celebrates the pets at the heart of your business. From small animal boutiques to veterinary professionals and groomers, we create intentional visuals that feel polished, inviting, and deeply connected. Your brand becomes more than a logo – it becomes an experience your audience trusts, relates to, and remembers.
With a lifelong history of fostering and adopting rescue animals, and years spent working across the medical and animal-welfare industries – from shelters, to veterinary clinics, to pet retail – I bring a unique understanding of what pets and their owners truly need. That firsthand experience allows me to craft branding that feels genuine, informed, and aligned with the real relationships your customers have with their animals.
SCOPE OF WORK: BRANDING, SOCIAL PRESENCE
Creative Direction for Pet Supply Brand
This project showcases a collection of custom graphics and visual assets created for animal-focused brands. From social media content to promotional materials, each design was crafted to elevate the client’s identity, strengthen their digital presence, and connect authentically with their audience.
Our Approach
We turn clarity and strategy into thoughtful design, creating brands that stand out – and stand for something
Your brand deserves more than a quick refresh – it deserves a thoughtful identity that feels refined, timeless, and true to its core. We take a deep-dive approach, exploring color, typography, imagery, and tone to build a meaningful foundation for your visual presence. Every element is intentionally chosen to elevate your story and create a sense of cohesion across your digital and physical spaces. Through this process, we shape an identity that stands out not because it’s loud, but because it’s undeniably polished and beautifully aligned with who you are.